Beverly Hills, California
Vilaiwan Fine Jewelry is the work of creative artist and designer, Joe Polthakorn Viboonviriyawong, a second-generation jeweler. In his native Thailand, Joe grew up in his family’s diamond jewelry business and developed an instinct for identifying quality stones and metals. A natural-born artist, Joe began designing jewelry at age 14, when he created avant-garde diamond rings that hinted at his future career.
As an independent visual concept designer for major retailers in the United States and Asia, he quickly became known for his bold, eye-catching store window installations. In 2005 in Los Angeles, Joe returned to his roots and launched Vilaiwan Fine Jewelry, which caught the attention of store buyers who recognized his unique blend of art and ornamentation. His meticulous hand-crafted, statement necklaces, cuffs, and earrings became top sellers in museum stores and exclusive boutiques as stylish women in international fashion capitals began wearing and collecting his glamorous wearable arts.
A favorite among fashion editors, stylists, and celebrities, Vilaiwan Fine Jewelry has been featured in magazines, on runways, and in film. Joe recently collaborated with Disney Consumer Products to create the couture jewelry collection for the major motion picture, “Oz the Great and Powerful.”